Services

I'm a professional freelance copywriter offering copywriting, copy editing and proofreading services, based in Hitchin, Hertfordshire and covering the UK  market.

Copywriting encompasses pretty much any medium where you see the written word, or even hear it spoken aloud. As a freelance copywriter I specialise in writing website content, intranet content, marketing literature, brochures, product descriptions, handbooks, advertising copy, press releases and both internal and external corporate communications.

Copywriting is all about communicating a message so that it makes the maximum impact.

Writing copy isn’t just about constructing a sentence that’s punctuated correctly, although poor grammar, spelling and the like can destroy an image as effectively as good copy can create it. It’s about representing a product, a company or a theme in such a way that the readers don’t even notice they’re being drawn in.

You can’t guarantee having such a magnetic effect on everyone, but you can reach more people with the right tone of voice, with a style of writing tailored to your audience. That’s why a good  freelance copywriter will take the time not only to understand the client and the product, but also the target audience.

So copywriting for advertising will differ in style to in-house corporate communications, website content will be search engine optimised (a good SEO copywriter will get you found) and a press release will tell a story.

As a freelance copywriter I don't just work directly with clients, but in partnership with design houses, website designers and PR agencies.

Engaging a freelance copywriter ensures a fresh viewpoint and an invigorated voice. So take five minutes to browse the website and discover what you're missing.