Copywriting

AH Copy is a freelance copywriter equipped to undertake assignments from large-scale copywriting, editing and proofreading projects right through to copywriting a simple yet effective letter. Keenly aware that marketing budgets can be limited, I offer a reasonable rate for an excellent service. An external copywriter brings a fresh outlook on your company and products and is a cost-effective way to ensure the message hits home.

Advertising: Adverts should entice your target audience. Uninspired copywriting won't do that unless your strap-line reads 'Buy now, pay never'.

Whether it's a product, a service or a job you're advertising, the words matter as much as the information itself. A creative copywriter can help you develop new ideas and concepts as well as copywriting text that sells.

Articles: A useful form of publicity is the opinion piece or advice article for trade or general press. You’re bound to have read them; an expert offers advice, guidance or opinion on a given subject without overtly selling his or her own company’s services.

How often do you think the name on the byline is the name of the actual writer? Not as often as you might think – it’s commonly handed over to a professional copywriter for copy editing at the very least.

Award submissions: Winning an award is a tremendous thing. It feels good inside, it brings a sense of increased unity to a team, it creates a free publicity opportunity, and it engenders potential clients with a feeling of trust. If you’re currently copywriting your award submissions in-house, you’re not benefiting from that fresh perspective.

Copywriting an award submission isn’t just about how deserving your company, product or project IS, it’s about how persuasively you sell that fact to the judges. As a freelance copywriter I make it my business to squeeze every salient fact into a submission in a flowing fashion.

Brochures and company literature: You can provide the best value, the best quality and the best overall service in your professional sphere, but if the company brochure, promotional flyers or marketing letters let you down, then your target audience will never try you out.

First impressions count, and even if the quality of your prose is immaterial to the quality of your work, that doesn't mean that you won't be judged on it. AH Copy, whether working as copywriter, copy editor or proofreader, will always represent you to your best advantage.

Corporate communications: Corporate communications is a vast arena, and includes marketing and PR aspects as well as internal documents like newsletters, journals, memos and handbooks. Establishing a consistent company voice for your internal and external readership is critical, and a co-ordinated approach to copywriting should be your goal.

With a FTSE250 corporate communications background, I bring big company communications copywriting knowledge to any size of business. So whether you're a multinational in need of help with a heavy campaign, or a small company juggling multiple tasks, I can reduce your burden.

Curricula vitae: Your CV is usually the first thing a potential employer will see. Irrespective of your suitability for the company or the job you're applying for, a badly written or typed CV can end your application 10 seconds after being opened.

I'll provide you with a concise, logical and well-marketed resumé - I can't guarantee you'll get the job, but you'll be noticed for the right reasons.

Press releases: Upcoming event, special offers, additional staff members, change of business direction or added services?

I'll write up your forthcoming or recent news for circulation to the relevant media, increasing your company exposure and earning you free publicity. As a copywriter with a FTSE250 PR background, I know what the press is looking for.

Style guides: A style guide is a set of rules for writing and presentation which ensures consistency, readability and the integrity of an organisation’s professional image..Most copywriters apply a preferred style guide when copywriting, but together we can create your own.

A style guide is particularly important for larger organisations, where brand integrity can be compromised because different departments produce writing which fails to complement and work in harmony. I can work with you to establish an all-encompassing set of rules which leaves your colleagues in no doubt as to house style, and ensures clarity for your audience.

Website content: With your online presence, words are everything. The reverse is often true when exploring the internet - fantastic designs and concepts let down by the wrong turn of phrase or spelling errors. I'll discuss with you exactly what you want to say, and then create clear, concise and convincing text to communicate your message effectively. You might have the bare bones in place, but as an SEO copywriter I don't just verify grammar and spellings, fine-tune and suggest additions and omissions so your human readers benefit; I write so that the search engines find you too.

You'll hear a great deal of noise about search engine optimisation (SEO) when you investigate marketing your services online. SEO rules change and to remain top of the search engine results you'll need constant website tweaking. But there ARE basic steps to take when writing copy for websites; steps which ensure a certain keyword density, and when married with other SEO techniques improve the likelihood of new customers finding you. When copywriting for websites SEO must always be borne in mind. Visit the dedicated SEO copywriting and internet marketing page for further details.