You can provide the best value, the best quality and the best overall service in your professional sphere, but if the writing in the company brochure, promotional flyers or marketing letters lets you down, then your target audience will never try you out.
First impressions count, and even if the quality of your prose is immaterial to the quality of your work, that doesn’t mean that you won’t be judged on it. Companies use me as a copywriter, copy editor or proofreader to make sure their marketing material is immaculately and persuasively written and consistent in tone of voice; copywriting brochures and other corporate literature is more than just writing up your business offering.
Think about it this way: if you’re going to the effort and expense of having any kind of company information designed, printed and distributed, you must want people to read it and respond. Copywriting brochures effectively will make all the difference between your sales pitch ending up in the recycling pile or on the ‘action’ pile on someone’s desk. Improve your response rates by talking to me about your next marketing drive.