Sure, there might be a bit of glamour in PR, but you know as well as I do that working in a PR agency doesn’t always match up to public perception. Sometimes it’s all about fingers to the keyboard. And that can get overwhelming when there’s so much else to do.
As a public relations consultant you’re often tasked with writing press releases, feature articles and opinion pieces, case studies, award submissions and even marketing material such as brochures – and all while you’re expected to hit the phones and schmooze in person.
So ease the burden and concentrate on the personal contact side of PR. Partnering with a specialist PR copywriter means you can hand over the copywriting work that takes you away from selling your client to the media. You get expert PR copywriting and more free time to win new business and build relationships with the press and your clients. Just get in touch to find out how I work.