Thanks for the kind compliment…

So pleased a fellow copywriter shares my scepticism about long copy! As for the target audience, I certainly think naivety must play a part. My natural defences (along with my shackles) go right up at the sight of long copy DM – I'm already looking for the con.

I've taken a quick look at your blog, and it looks extremely interesting, so I'll be subscribing any sec…

Hope to talk again soon
Anthony @ AH Copy

Just saw your interview on SocialMediaPortal — showed up in my Google Alerts, so I thought I'd come check out your blog. Looks like good stuff. I'll add it to my feeds. I'm always looking to see what other copywriters are up to and share tips.

Regarding long copy — I just can't bring myself to do it. I've tried, and the customer always ends up unsatisfied, and I always end up unhappy. The stuff really does make my stomach turn, and I always feel like a snake oil salesman when I'm trying to do it.

Honestly, I agree that stats say it does work, but I'd like to see some stats on what sort of customer it works on. I'm probably going to get yelled at by somebody for this, but… my instinct it to say that it probably works better on target audiences with lower education and income levels. But I don't have any studies to back me up. What do you think?

Anyway, good to meet you — come check out our blog some time if you get the inkling: http://www.thewritersforhire.com/blog.