Now THIS is viral marketing at its best
Viral marketing is a damnably tricky thing to do right. Trust Volkswagen and its ingenious ad agency to teach us the lesson that straddles the fine line between inspiring creatives to throw themselves from the nearest precipice and inspiring them to do greater work.
It makes me want to buy a VW just so the car manufacturer can continue to invest in such fantastic marketing initiatives.
And who DOESN’T want a little more fun in their everyday lives? You surely know how it is – you can be feeling a little glum, watching a drear world carry out its mundane Groundhog Day-style existence, when something touches you, and your mood is immediately uplifted. Sometimes you can barely force the smile away; you stroll instead of walk, that spring in your step suddenly free of restrictive rust. Could be a baby gurgling with delight, could be a chance encounter with one of those can’t-help-but-like-them-do-they-talk-to-everyone-or-am-I-special strangers, but a musical staircase will have the most beautiful music playing in your ears all day long I suspect.
In: marketing · Tagged with: advertising, brand, internet marketing, marketing, social media
on October 12, 2009 at 10:11 am
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[...] This post was mentioned on Twitter by Anthony Hewson. Anthony Hewson said: Now THIS is viral marketing at its best – kudos of immeasurable quantities to the advertising agency: http://bit.ly/d3jv7 [...]
on October 12, 2009 at 11:24 am
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This is brilliant! Keep music live!
on October 15, 2009 at 3:52 pm
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Haha. I like watching peoples reactions. I would definitely take the steps.