Why a freelancer should embrace fear (guest post on FreelanceAdvisor.co.uk)

Freelancing takes courage. No guaranteed pay cheque, no back-up team, no boss to give you guidance, no boss to take the fall. No excuses – the buck stops with you. It took courage to take that first step into the freelance world, whether it was a bold and brazen stride with an armful of clients ready to commit, or a stomach-knotted plunge born of necessity

giveamonkey.com goes live!

It’s been a little while in the making, but social life tool www.giveamonkey.com is now live and active.

giveamonkey is a website allowing users to create wish lists for any occasion, plan parties and events, shop online, and share any celebration with friends. Most importantly, it’s completely free to use. Personally I think the really clever aspect, and one which I’ll be making use of first and foremost, is the Giftermonkey tool, which allows a user to grab the details & photo of any item on the entire web and add it to their wish list. Genius.

I was contracted to carry out all copywriting for the website, brainstorm concepts and development ideas and help with social media aspects of the launch. Pretty obvious then that I’m pleased as that big-nosed feller to see the site go live. Get along there and start party planning and getting your Christmas gift list sorted…

It’s been a little while in the making, but social life tool www.giveamonkey.com is now live and active.

giveamonkey is a website allowing users to create wish lists for any occasion, plan parties and events, shop online, and share any celebration with friends. Most importantly, it’s completely free to use. Personally I think the really clever aspect, and one which I’ll be making use of first and foremost, is the Giftermonkey tool, which allows a user to grab the details & photo of any item on the entire web and add it to their wish list. Genius.

I was contracted to carry out all copywriting for the website, brainstorm concepts and development ideas and help with social media aspects of the launch. Pretty obvious then that I’m pleased as that big-nosed feller to see the site go live. Get along there and start party planning and getting your Christmas gift list sorted…

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Why create the copywriter’s blog?

For some time I fought against the advice coming from various quarters to create a copywriting blog. The number of blogs littering the web seemed so enormous that my instinctive don’t-follow-the-herd attitude went into overdrive.

But then I came up with my Small Change charity concept, which really demanded a blog. Writing in my natural voice as opposed to the various styles required for project-driven copywriting was a breath of fresh air.

I didn’t want to create something that would become a bind or a drain on my time and neither did I want to generate so much copy that any readership disappeared as quickly as it arrived.

So…an occasional article, when I feel the urge, related to the fields of copywriting, copy editing and proofreading. I’ll discuss everything from articles to website content, style guides to substance over style.

And just because I’ve worked with and for some wise and wonderful people, authorities in their respective fields, the copywriter’s blog may from time to time feature articles from guest bloggers; topics to include branding, design, website design & build, accessibility, SEO & internet marketing, confidence & image, public relations and more.

For some time I fought against the advice coming from various quarters to create a copywriting blog. The number of blogs littering the web seemed so enormous that my instinctive don’t-follow-the-herd attitude went into overdrive.

But then I came up with my Small Change charity concept, which really demanded a blog. Writing in my natural voice as opposed to the various styles required for project-driven copywriting was a breath of fresh air.

I didn’t want to create something that would become a bind or a drain on my time and neither did I want to generate so much copy that any readership disappeared as quickly as it arrived.

So…an occasional article, when I feel the urge, related to the fields of copywriting, copy editing and proofreading. I’ll discuss everything from articles to website content, style guides to substance over style.

And just because I’ve worked with and for some wise and wonderful people, authorities in their respective fields, the copywriter’s blog may from time to time feature articles from guest bloggers; topics to include branding, design, website design & build, accessibility, SEO & internet marketing, confidence & image, public relations and more.

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Helicopter charter website takes off

Helicopter charter company Capital Air Services (CAS) has launched a new website to follow its name-change earlier this year.

Formerly Oxford Air Services, the CAS fleet of helicopters is growing and its diverse corporate, personal and utility clientele is heading to the continent more frequently.

I was engaged as copywriter while No Nonsense Design handled all photography and design. My remit was to put together a voice for the company which would work for both its hard copy brochures and new website, incorporate SEO copywriting techniques, and appeal to the company’s diverse client base. Sadly I was not paid in free helicopter rides…

Helicopter charter company Capital Air Services (CAS) has launched a new website to follow its name-change earlier this year.

Formerly Oxford Air Services, the CAS fleet of helicopters is growing and its diverse corporate, personal and utility clientele is heading to the continent more frequently.

I was engaged as copywriter while No Nonsense Design handled all photography and design. My remit was to put together a voice for the company which would work for both its hard copy brochures and new website, incorporate SEO copywriting techniques, and appeal to the company’s diverse client base. Sadly I was not paid in free helicopter rides…

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