The internet vs the Internet
Language evolves. Like it or not, the way we write and speak has changed over the years, and continues to do so at a rate which alarms many, and confuses others. So, rules about language usage change.
Clarity doesn’t just mean meaning, it means readability; the flow with which that information can be absorbed without becoming a chore. The usage of language and all its tools should be there to enhance the reading experience and not to distract from it. Excessive use of capitals distracts from the message, undermines the legitimate use of capitals, and is shown by readability studies to make copy harder to read. It doesn’t diminish the importance of the words themselves.
In: copywriting, proofreading · Tagged with: capitalisation, copywriting, corporate identity guidelines, style guide, Writers Resources
The freelancer’s timetable (guest post on FreelanceAdvisor.co.uk)
You gave up working for someone else for a reason. More than one in all likelihood, but one stood bold and proud: freedom.
Such a noble word; such a bright and sparkling principle; such a statement of hope and promise.
Such a lie.
Visit Freelance Advisor to read the rest of my first guest blog post.
You gave up working for someone else for a reason. More than one in all likelihood, but one stood bold and proud: freedom.
Such a noble word; such a bright and sparkling principle; such a statement of hope and promise.
Such a lie.
Visit Freelance Advisor to read the rest of my first guest blog post.
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In: Uncategorized · Tagged with: Business, Freelancer, Freelancing, guest blog, Writers Resources
Why a freelancer should embrace fear (guest post on FreelanceAdvisor.co.uk)
Freelancing takes courage. No guaranteed pay cheque, no back-up team, no boss to give you guidance, no boss to take the fall. No excuses – the buck stops with you. It took courage to take that first step into the freelance world, whether it was a bold and brazen stride with an armful of clients ready to commit, or a stomach-knotted plunge born of necessity
In: news · Tagged with: Arts, Business, Business Services, Consulting, copywriting news, Freelancer, Freelancing, guest blog, Marketplaces, news, Writers Resources

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