Why create the copywriter’s blog?
For some time I fought against the advice coming from various quarters to create a copywriting blog. The number of blogs littering the web seemed so enormous that my instinctive don’t-follow-the-herd attitude went into overdrive.
But then I came up with my Small Change charity concept, which really demanded a blog. Writing in my natural voice as opposed to the various styles required for project-driven copywriting was a breath of fresh air.
I didn’t want to create something that would become a bind or a drain on my time and neither did I want to generate so much copy that any readership disappeared as quickly as it arrived.
So…one article a week, related to the fields of copywriting, copy editing and proofreading. I’ll discuss everything from articles to website content, style guides to substance over style.
And just because I’ve worked with and for some wise and wonderful people, authorities in their respective fields, the copywriter’s blog will feature articles from guest bloggers every 4-6 weeks; topics to include branding, design, website design & build, accessibility, SEO & internet marketing, confidence & image, public relations and more.
